Head of Marketing

About Advertima Vision


Advertima is the global leader in AI-powered audience data solutions for in-store Retail Media. Using advanced computer vision, edge computing, and real-time data pipelines, Advertima transforms physical retail environments into intelligent, data-driven media channels.

Our API-centric solutions seamlessly integrate into Retail Media and AdTech ecosystems, providing real-time audience insights that enable precise targeting and programmatic activation. Headquartered in Switzerland, we partner with some of the world’s leading retailers such as Carrefour, SPAR and others and their media networks to disrupt the way Retail Media connects with consumers across omnichannel touchpoints.


Job Overview

We are looking for a Head of Marketing who is ready to take ownership and drive brand and pipeline growth in a fast-paced, international environment. You’ll be the strategic and operational leader of our Marketing Team, working across positioning, content, enablement, partner marketing, and GTM strategy. 

This is a role for someone who thrives on crafting positioning, testing messages, scaling campaign, and influencing cross-functional teams.


Role

 

• Strategy Development: Define OKRs and KPIs, manage the budget, and own the Go-to-Market strategy (ICP, ABM, Customer Journey Mapping). Continuously drive marketing initiatives (AI tools). Apply Crossing the Chasm and Lean Startup principles to market strategy, customer adoption, and innovation cycles.
• Team Leadership: Lead, mentor, and grow the Marketing Team. Facilitate knowledge transfer and alignment with Product, Engineering, and Customer Success. Create a performance-driven culture that fosters both ownership and experimentation.
• Marketing Operations: Own the CRM and technology stack (Salesforce, Account Engagement, WordPress, Semrush, etc.), while also building and managing lead qualification. Drive forecasting, reporting, and prepare executive-level sales and shareholder reports. 
• Growth Marketing & Enablement: Lead content marketing and data privacy communication strategies. Drive the partner program, from segmentation and co-marketing to joint solution design and shared GTM. Own product-related responsibilities such as pricing strategy and development of use case narratives. 

Profile

 

• 10+ years of Marketing experience, ideally in AdTech, Retail Media, or Media.
• Proven expertise in partner ecosystems around complex B2B solutions.     
• Strong background in launching and evolving Marketing strategies in B2B, high-velocity startup environment.
• Deep, practical understanding of the Crossing the Chasm and Lean Startup frameworks, you’ve applied them in real go-to-market decisions.
• You understand how modern tech stacks work, can translate business needs into technical solutions, and are comfortable collaborating with product, engineering, and data teams.
• Demonstrated entrepreneurial mindset: resourceful, results-driven, and confident in making decisions under uncertainty.
• Exceptional communication and leadership skills, with a natural ability to influence, align teams, and mentor others.
• Fluent in German & English (spoken and written) is a must.

Ideally, you have
 

• Master's degree in a related field.
• Hands-on experience with MarTech tools.
• Experience building or scaling commercial partnership in a tech-driven B2B environment. 

Why Advertima Vision?
 

• Innovative Environment: Join a team combining computer vision, IoT, edge computing, and real-time data pipelines to build enterprise-grade tech that transforms retail and advertising. We model complex enterprise processes and stakeholder networks, applying AI to drive real-world business impact.
• Global Impact: Collaborate with some of the world’s largest retailers and lead the charge in shaping the future of unified omnichannel Retail Media.
• Professional Growth: Your role won’t be static. As Advertima grows, we’ll create new leadership and specialist roles, giving you a chance to lead those new opportunities. Your work will have a direct impact on our growth trajectory.
• Supportive Culture: Be part of a team that values innovation, collaboration, and operational excellence, without the corporate fluff.
• Fast-Paced and International Startup Environment: Work in a high-growth scale-up environment where we combine flexibility with scalable processes to meet the complex demands of global Retail and AdTech industries.
• Flexible Work Policies: Hybrid work environment with the flexibility to balance your personal and professional life.
• Employee Participation Plan: Benefit from our employee participation plan, so your success is directly tied to our company’s success.
• Self-Development Budget: Get your own budget for professional development, learning, and growth.

What You Need for a Cultural Fit
 

• Self-Management: You take ownership and responsibility without waiting for direction.
• Adaptability and Motivation: You are adaptable, self-motivated, and enjoy working independently as well as collaboratively.
• Hands-On Approach: You roll up your sleeves to solve problems and remove obstacles for yourself and your team.
• Curiosity and Learning: You have a curious mind and continuously deepen your understanding of tech, the industry, and where our company is heading. You are willing to ask questions and learn from diverse sources to stay ahead of your industry and specialization.
• Tech-Savvy: Slack, shared calendars, AI collaboration tools—this is your normal work environment and essential for success in our hybrid work environment.
• In-Person Collaboration: You value face-to-face exchanges at the office and at team events, which are important to build strong interpersonal relationships and improve creative work outcomes.
• Cross-Functional Teamwork: You’re comfortable collaborating across teams and engaging in open, direct conversations.
• Feedback Culture: You give and receive direct feedback naturally; it’s how we get better, together.
• You are a Game Changer: You want to shape things, not just manage them. You seek opportunities to break the status quo and build something better.

 

If you’re a visionary Marketing leader with a passion for driving growth and shaping market development in a tech-driven environment, we’d love to hear from you.

Apply directly via this page or send your resume and a brief cover letter outlining your qualifications and what excites you about this role to [email protected].